Zoomin.TV will present the new global sports experience from Amsterdam
FormulaFPV signed an Agreement with Zoomin.TV, part of the leading international digital entertainment group MTG, to merge operations. The collaboration will lead to a global lift-off of Drone Racing in a new competition, The Drone Racing World Series. Zoomin.TV sees enormous potential in the new sport experience and will bring in its global sales and marketing operations to propel Drone Racing into pole position as a media and sport experience platform for pilots, stadiums, sponsors and global partners.
FormulaFPV has a proven track record in organizing drone race shows, drone race competitions and stunt videos. The knowledge and expertise is now embedded in the organization of media giant Zoomin.TV. The operations will move from Hoofddorp to the studios of Zoomin.TV’s headquarters in the center of Amsterdam. “The collaboration with Zoomin.TV gives drone racing the credibility, financial and creative resources and global scale that is necessary to place Drone World Series Racing in the spotlights. Now we can create a media and sports platform for our audience, community, sponsors and pilots,” explains Lars Sang Mo Boom, Co-Founder of FormulaFPV.
Jan Riemens, CEO of Zoomin.TV, elaborates, “The global audience of and participants in Drone Races perfectly match our audience of young GenZ inspired people. They are technology savvy, dare to take a challenge and care for the close community of pilots, technicians and racing athletes. And they share a passion that brings them all over the world. We are enabling organizations and brands to participate and engage in this global and spectacular sports experience.”
On May 16th and 17th FormulaFPV and Zoomin.TV will organize a pre-launch of the Drone Racing World Series for global C-Level representatives of sponsors, media companies and brands. Some of the best drone pilots in the world will show their skills. The event will be held in the Amsterdam ArenA, home of AFC Ajax.